Effective females heading right up relationships apps try presented given that younger and horny

Effective females heading right up relationships apps try presented given that younger and horny
Folks are swiping on relationships software inside number wide variety and you may around 50 % of these folks select since females, that can be precisely why brand new relationships application globe has just tasked the top leaders roles in order to female.
In fact, this past year, many powerful dating apps all over the world – Bumble and you may Tinder – was indeed both focus on because of the females. Whitney Wolfe Herd is at Bumble while Renate Nyborg is actually powering Tinder.
As students just who write on dating software particularly Bumble and you can relationships and you may feminism skout promo kodlarД±, we had been interested to see how reporters stated within these several ladies leading the male-controlled, very financially rewarding internet dating business therefore planned to evaluate you to publicity having how Chief executive officers represented themselves to your social media.
We examined history year’s best 50 information stories for every lady you to definitely came up browsing abilities. We discover a period off sexist and you can patronising coverage. We indexed often frequent descriptors towards the management and you will created around three classes to spell it out them: “more youthful tycoon,” “feminist revenge” and “horny poster guy.”
I in addition to performed a bing Photo look and you will tested the fresh ideal 100 results for for every single Chief executive officer observe just how a yahoo browse depicted these leadership. What we noticed had been aesthetically type of styles intricately linked with for every single brand.
In contrast, we observed a great deal more diverse and you will interesting levels off sex and management regarding women’s personal mass media places. Continue Reading